PRIME Branding™

Transform the way your channel communicates.

With PRIME Branding™, your on-air visual identity comes to life: automated, dynamic, and always ready for Broadcast.

Discover how to simplify graphic control and enhance visual impact in every second of your transmission.

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Chyron’s PRIME Branding is a professional channel branding and graphic playout solution that enables broadcasters to manage and automate their entire on-air visual identity, from logos, lower thirds, and news tickers to sponsorships and promos.
Integrated within the PRIME Platform, it provides a unified environment to design, control, and update graphics in real time, with direct integration to automation systems and live data sources. Its advanced graphics engine supports 3D effects, sophisticated animations, and content import from tools like Adobe After Effects.
With full support for Broadcast protocols and IP workflows, PRIME Branding ensures reliable, scalable operations adaptable to any television channel. It is an essential tool for broadcasters seeking consistency, agility, and visual impact in their on-air presentation.

Main features

• Comprehensive On-Air Branding Management

Enables full control of logos, tickers, clocks, lower thirds, bugs, and promos from a single centralized interface.

• Fully Automated Graphic Playout

Integrates with automation systems (e.g., Imagine, Pebble, Ross OverDrive) and standard protocols such as BXF, MOS, GPI, VDCP, or RossTalk, ensuring perfect synchronization with on-air content.

• Advanced and Flexible Graphics Engine

Delivers 2D/3D rendering, smooth animations, and seamless import of elements created in After Effects or 3D software.

• IP-Ready and Hybrid SDI Architecture

Compatible with both traditional and IP workflows (NDI, SMPTE 2110), enabling gradual transitions and modern broadcast setups.

• Intuitive, Broadcast-Oriented Interface

Designed for live operation, with macros, shortcuts, and instant on-air graphics preview.

On Time, Every Time (1)
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Main benefits

• Total Brand Consistency

Ensures a coherent and professional visual identity across every on-air moment.

• Reduced Operational Errors

Integrated automation minimizes human error and guarantees maximum on-air reliability.

• Greater On-Air Agility

Enables instant updates and rapid response to programming changes without interruptions.

• Production Efficiency

Centralizes graphic control and optimizes resources, reducing time and operational workload.

• Broadcast-Grade Graphic Quality

Delivers visually striking results and smooth animations worthy of top-tier broadcasters.

Dynamic Real-Time Data Integration

Automatically updates graphics with live information such as news, results, or alerts.
This feature ensures agility and accuracy on-air, keeping content always current and relevant.

PRIME 5.2

Optimized integration with Adobe After Effects & Illustrator, faster workflows, real-time control, and up to 50% improved performance for live productions with PRIME Branding™.

The PRIME 5.2 update takes Broadcast graphics creation and management to a new level of flexibility and performance. With direct integration with Adobe After Effects and Illustrator, designers can import native scenes, layers, and animations while fully preserving vector elements and keyframes. This workflow greatly accelerates the creative process, eliminating conversion steps and maintaining perfect visual consistency between design and playout. The new version also enhances automation and interoperability, ensuring compatibility with leading newsroom, control, and scheduling systems in the industry.

In addition, PRIME 5.2 delivers major improvements in performance and usability, offering up to 50% faster rendering, enhanced stability, and an optimized interface for live production environments. The updated graphics engine enables smoother transitions, efficient real-time data handling, and precise control over multiple playout outputs. With these enhancements, PRIME Branding™ establishes itself as a comprehensive graphics platform, built for broadcasters and production teams that demand speed, reliability, and seamless integration across their workflows.

PRIME 5.2

On Time, Every Time

On Time, Every Time

Integration with automation systems ensures that events scheduled for playout execute on schedule. Once primary events (shows or ad-blocks) are triggered within a schedule, all other secondary events like graphics, tickers, lower thirds, or squeeze-backs are called for playback when scheduled.

Data Meets Design

Integrated with Chyron’s NewsTicker™ content management solution for access to back-end data streams, PRIME Branding™ creates data-driven graphic ticker displays for headlines, elections, sports scores, inclement weather and more. Configure logic-based scenes to refresh up-to-the-second, based on data feeds and trigger controls.

Data Meets Design
Built-In Quality Assurance

Built-In Quality Assurance

Built-in quality control features like object-based live preview allow control room operators to monitor graphics before triggering automation. PRIME Branding’s BXF (Broadcast Exchange Format) ensures accurate logging for billing purposes.

True Workflow Flexibility

PRIME Branding™ integrates easily into existing workflows, with support for all major scheduling and traffic systems. Supported protocols include Chyron Intelligent Interface, EAS, PBus, VDCP, Ross Talk, XML and oxtel to connect to traffic and automation systems.

True Workflow Flexibility

Create

Design animated, visually stunning crawls, promos and more with the same professional toolset as PRIME CG™.

Enrich

Display up to the minute data with PRIME's powerful data integration capability, or via a data management platform such as Chyron's NewsTicker™.

Control

PRIME Branding™ offers easy-to-use manual control and confidence monitoring and also seamless integration with automation systems.